The first phase in any customers’ journey is becoming aware of the existence of the business. With an excellent reputation, it’s easier to guide users, help them find your offerings online, and encourage them to perform actions that will lead to the success of your business.
Conversely, your business is likely to lose online visibility if it isn’t seen in a positive light. Therefore, you must demonstrate the value of your business by highlighting those who publicly support it.
Social proof of the brand’s performance offers credibility and will have an enduring impact on how the target audience perceives you.
Consideration and online reputation management
When people begin engaging with a business by exploring its website or interacting with salespeople, are they given confidence and trust?
At the consideration stage, it’s crucial to win over prospective customers with solid communication that shows how your entrepreneurial venture can address their needs and expectations.
Consumers today won’t just make a purchase impulsively; they’ll want to get objective insight from others about a company and its products. So make sure that you can perceive their needs, especially if they fail to realize them.
Consider hiring online reputation management services too. Their knowledge and expertise can go a long way in helping you through all stages of the buyer’s journey.
Once consumers reach the purchase stage, it means that they’re more or less leaning towards your business. However, that’s not to say that it’s a done deal.
After all, they’ll still want to get some proof that the risks of spending on a website that’s unsafe are non-existent. Fortunately, it’s a relatively simple affair to elevate customer trust in your enterprise.
All you need to do is improve your online domain’s security through security protocols and encryption. You’ll also want to display icons and badges that indicate that the business is verified and safe.
It may sound simple – and in reality, it is. But it can give users the push they need to turn into paying customers.
The above-mentioned elements primarily deal with the way people look at a business.
However, the service stage is where your actions and ability to prove credibility will come into play. After converting consumers, you must show them that they’re valued. Otherwise, the relationship will appear transactional, driving down the brand’s trustworthiness as a result.
To avoid this, you’ll have to reach out and connect with your customers and demonstrate your commitment to enriching their experience with the business and ensure that they’re satisfied with your offerings.
Last but not least is advocacy.
It’s essentially a stage that won’t be up to the business to manage and refers to how impressed and willing consumers are to become repeat customers.
You’ll understand whether or not you’ve succeeded once sales increase and people begin recommending your offerings to others.