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7 Marketing Tools to Help Grow Your Plumbing Business

February 14, 2024 | Read: 7 minutes

Plumbing businesses are a necessity in the UK. From fixing leaking faucets to installing brand new bathroom suites, there’s always plenty to do.

If you run a plumbing business and you want to expand your services, increase your staff, and boost your annual revenue, you have come to the right place…


In this article, we break down both local and general marketing tools you need to grow your business and achieve sustainable growth in your area.


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1. Find New Business Opportunities

One of the most important things about running a business is to keep moving forward. You don’t want to stagnate. And that’s why it’s so important to always be on the lookout for new and exciting local business opportunities.

Research is critical for uncovering local marketing opportunities for plumbers. Research helps you discover local business opportunities, learn more about your target audience, identify the demand for your services, and learn more about the competition.

According to Indeed’s Career Guide:

Business research can help companies during any stage. For example, professionals starting a new company can research the market to identify potential market gaps.

This can help them design a product that customers need. An existing company can conduct research to find areas to improve.

For example, a business might ask customers for feedback and use this data to make changes.

If you are unsure how to launch or move your plumbing business forward, start with research. It will illuminate things for you and provide a helpful path forward.

2. Get More Google Reviews

A great way to find more business opportunities is through reviews. Online reviews are essential for the continued growth and success of your business. They provide valuable insights into the quality and reliability of your services and this has a significant impact on lead generation success.

Prospective clients trust online reviews just as much as they do personal recommendations from friends and family. This means the quality of your reviews for your plumbing business (or reviews for other home services) has a huge impact on the success or failure of your company.

There are many ways to encourage reviews.

Here are some of the best methods you can use:

  • Incentivise customer reviews by offering discounts, vouchers, and free merchandise.
  • Send email or text reminders asking for reviews.
  • Add a review link or QR code to your website and invoices.
  • Respond to existing Google reviews.
  • Share positive reviews on social media.

While the above might seem like a lot of work, it is definitely worth the effort. Taking the time to collect positive reviews from happy customers will go a long way toward recommending your company to new audiences.

3. Set S.M.A.R.T. Business Goals

One of the most effective business tools is S.M.A.R.T. goals.

These are specific, measurable, achievable, relevant, and time-bound goals.

They are an important first step in marketing for plumbers and help you take the necessary steps to grow your business.

Setting business goals provides clear focus and direction. It highlights what you are working towards and helps you stay on track. As HubSpot reinforces:

When you make goals that are specific, measurable, attainable, relevant, and time-bound, you’re increasing your odds for success by verifying that the goal is achievable, identifying the metrics that define success, and creating a roadmap to reach those metrics.

If your goals are abstract, if you don’t know what it will take to achieve success, or if you don’t give yourself a deadline to complete steps, you may lose focus and fall short of what you want to accomplish.

In order to see your business grow and succeed in a competitive market, setting business goals is essential.

4. Marketing for Plumbers: Create a Goal Action Plan

Second to goal setting is creating an action plan. Running a business involves wearing many different hats; from manager to administrator. And it’s important you’re in control of your company’s numerous moving parts. Creating a goal action plan is a great way to take control of your professional plans and set your business up for success.

An action plan is a document where you lay out the tasks you need to complete in order to accomplish your goal. It helps you visualise and break up each step into actionable goals.

Not only will this keep you on track to achieving your goals, but it will break the process down into manageable steps so that you stay motivated and avoid feeling overwhelmed.

To create your action plan, we recommend taking your S.M.A.R.T. goals and listing them in order of priority. You can then break each goal into numerous actionable steps. This will create an achievable action plan that outlines your journey from start to finish.

5. Utilise the Benefits of All-in-one Plumbing Software

One of the most time consuming parts of marketing for plumbers and running a business is keeping up with all the administrative tasks. There is always plenty to be done and it can be hard to keep up with it all.

Commusoft’s plumbing software is an all-in-one solution to your business needs. Whether you’re just starting out or you’re looking to grow your team, Commusoft can grow alongside your business, strengthening your cash flow and streamlining your admin efforts.

With the help of Commusoft you can; secure new job bookings, win return work via automatic service reminders, and speed up the invoicing process.

Don’t let the little things hold you back from getting the real work done. Commusoft takes care of the details so that you can focus on the bigger picture.

6. Always Improve Your Operation

Your business should never stagnate. Successful business leaders are those who are committed to continual learning, improvement, and development.

According to Forbes:

The decisions that leaders make have profound impacts on their organizations. With the benefit of continuous learning, leaders can base their decisions on the latest research, best practices and a deeper understanding of the complexities of their industry.

You will discover (if you haven’t already) that a large part of running a successful business involves learning as you go. Sometimes things work out and others become experiences that you learn from. But the important thing is, you are always learning!

You may want to learn more about marketing, accounting, leadership, or upskill within your industry. Whatever your goals are, learning new things is the best way to push your business forward and stay passionate about the work you do.

Consider training, upskilling, personal development, and online courses to further your knowledge and increase your skills.

7. Set up a Business Facebook Profile

Social media is one of the most effective marketing tools. And the great thing is, it’s completely free to use!

If you want to grow your local business efforts and attract more customers in your area, you need a strong presence on Facebook.

This powerful platform is full of potential customers and is a great place to establish relationships with your target audience.

Start by creating a Facebook business page. You should use high-quality photos of your work, fill in your contact information, and share a paragraph about who you are and what you do.

Once your account is set-up, you should remain active on Facebook engaging with your audience, generating interest in your service, and attracting new followers.

Social media marketing for plumbers relies a lot on visibility. If you’re not visible to your customers, they won’t know you exist.

Facebook is a great place to increase your visibility, promote your services, and establish a loyal following of long-term customers who will support your continued business success.


Marketing for Plumbers: The Final Word

Local marketing for plumbers that achieves success takes time and commitment.

However, we hope the tips shared in this article will set you up for success in your local area.

With these tools in your arsenal, you’re off to a great start!

Access regular advice and tips by subscribing to the Commusoft Newsletter. We send email updates every two weeks, full of blogs, insight, and more, so be sure to sign up today!

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Tim is a Marketing Specialist who's passionate about business growth and helping businesses to thrive.

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